A lot of people are interested in how to do affiliate marketing nowadays. The reason for that is relatively low start-up costs (compared to offline business) and the possibility of making really good money with it. Another important factor is the freedom that you can achieve by working anywhere you want and anytime you want. Affiliate marketing can also be a side activity to earn additional money to add up to the regular salary.
What is affiliate marketing
So what is affiliate marketing? It is basically selling other people products. For such a sale an affiliate marketer gets a commission and this is how he makes money.
This business model has many advantages because you don’t need to create your own products and you can start straight away. Apart from that, you don’t have to worry about things like transportation, or post-buy customer service. All you have to do is make a person buy a certain product.
How to do affiliate marketing
The business model usually involves 4 or 3 parties.
In the case of Model 1 (4 parties), there is an affiliate network that is an intermediary between you and the product producer. There are many affiliate networks on the market. One of the biggest ones are Amazon and Clickbank, for example. So what you have to do is go to their affiliate sites and sign up for free. Once you’ve done it you’ll be able to log into your account, select a product to promote and get your affiliate link. You may promote the link itself, or use prepared banners.
In the case of Model 2, you simply promote the products of the product producer that has created an affiliate program. This is often the case with software providers (for example ClickFunnels, GetResponse, ConvertKit). The rest of the process looks exactly as stated above.
How to choose an affiliate program
The main 2 factors when it comes to choosing an affiliate program are product and commission system.
Choose a good product
So, first of all, you have to choose a good product. I would not recommend selling just anything. If the product is bad then you lose the credibility as a reseller. And people who bought it from you would never want to buy anything else from you again.
The second important factor is the commision system. So you will preferably be looking for high commisions but not only that. The best model is based on a recurring commision because it “guarantees” you the continuity of your income.
What is needed to be successful
So let’s now talk about how to do affiliate marketing successfully.
One thing you have to realize is that most of the people don’t buy the first time that they see an offer. They may not be ready to buy it at that certain time. They may not yet realize that they want or need that product. So to be able to convert these people into buyers you will have to educate them about the product. Show them the benefits and create a desire to buy. You won’t be able to do it if you lead them directly to a product site. Therefore you will need a landing page in between to collect their email, which is also called a Capture Page/ Optin Page. Having an email will allow you to reach them with a follow-up email sequence on the later stages of the buying process.
To create a landing page, you’ll need special software like Clickfunnels , Builderal or WordPress. Another tool that you will need is an email marketing software in which you will create the follow-up email sequence. There are many providers on the market. The most popular are GetResponse and ConvertKit.
The tools that I’m using and can recommend you are:
- Clickfunnels >> (very easy to build landing pages and sales funnels, everything is drag & drop)
- GetResponse >> (email marketing software to set your autoresponders/ follow up emails)
How to collect subscribers
The best way to grow your subscribers’ list is to offer some value for free. It can be an ebook, a checklist, a free video training. The format is not important. What’s important is the value that you provide.
Later in your email marketing software, you will see which subscribers were interested in which bonus and you will be able to make profiles based on their interests. In this way, you can adjust your affiliate offer to precisely targeted groups.
Things to take into consideration
An important thing to remember is that you will not get rich over a night. It is a process of work and you have to stay committed in order to achieve the results. A lot of people get discouraged and demotivated if they don’t make any sales in the first 2 weeks. They think they just can’t figure out how to do affiliate marketing. But think about it for a minute, it’s a business like any other and it takes a bit of time to understand how everything works to adjust your strategies accordingly.
Focus on one affiliate program at the beginning
My big advice is to focus on one affiliate program at the beginning. Don’t sign up for everything at once. I did this mistake and as a result, I felt really overwhelmed with the amount of information that I had to go through in order to be able to sell these products successfully. It was not possible to consume such amounts of content at once. And this feeling of overwhelm is your biggest enemy because that’s why people quit in the early phases of building their affiliate marketing business. So my advice is to really pick one program, acquire knowledge, master the sales process, test everything and adjust your strategies. Later you can think about expanding your offer.
How to do affiliate marketing successfully
- Build a capture page
- Collect emails
- Send follow up email sequence
- Give yourself time
- Be prepared to make investments
- Focus on one program
- Test and adjust